In a remarkably short time, globalization has changed the world's economic order, bringing with it new challenges and opportunities. Any company cannot compete in this new environment unless it becomes more innovative and responds more effectively to consumers' needs and preferences.

ADS Softek possesses extraordinary potential for innovation. We have a longstanding tradition of producing breakthrough products; it has a wealth of creative people and can build on its creative potential. We are laying the foundations where innovative products and services will help across many sectors in large scale.

ADS Softek is formulating, influencing and, where appropriate, implementing policies and programs to increase our innovativeness. We are trying to make sure innovation is thoroughly understood and approached comprehensively, thereby contributing to greater competitiveness, and sustainability in our clients.